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Volumn 49, Issue 3, 2012, Pages 383-393

How disgust enhances the effectiveness of fear appeals

Author keywords

Advertising; Compliance; Disgust; Fear; Persuasion

Indexed keywords


EID: 84863749531     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.07.0364     Document Type: Article
Times cited : (127)

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