The effectiveness of warning labels for consumers: A meta-analytic investigation into their underlying process and contingencies

Journal of Public Policy and Marketing

Volumn 36, Issue 1, 2017, Pages 36-53

  Purmehdi, Mostafa ^a   Legoux, Renaud ^a   Carrillat, François ^b   Senecal, Sylvain ^a  

^a HEC MONTRÉAL   (Canada)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Alcohol; Meta analysis; Product hazard; Tobacco; Warning labels

Indexed keywords

EID: 85021324032     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.14.047     Document Type: Article

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