Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

International Journal of Consumer Studies

Volumn 43, Issue 2, 2019, Pages 210-217

  Marques da Rosa, Valentina ^a   Spence, Charles ^b   Miletto Tonetto, Leandro ^a  

^a UNIVERSIDADE DO VALE DO RIO DOS SINOS   (Brazil)

^b UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

colour; consumer experience; packaging design; perception; product expectations; shape

Indexed keywords

EID: 85058039023     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/ijcs.12500     Document Type: Article

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