What's in a name? The effects of sound symbolism and package shape on consumer responses to food products

Food Quality and Preference

Volumn 51, Issue , 2016, Pages 100-108

  Fenko, Anna ^a   Lotterman, Henriët ^a   Galetzka, Mirjam ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Brand name; Congruency; Package shape; Product healthfulness; Sound symbolism

Indexed keywords

EID: 84960112350     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2016.02.021     Document Type: Article

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