The development of brand awareness in young children: how do young children recognize brands?

International Journal of Consumer Studies

Volumn 40, Issue 5, 2016, Pages 536-542

  Aktaş Arnas, Yaşare ^a   Taş͓, Işıl ^a   Gürgah Oğul, İrem ^a  

^a CUKUROVA UNIVERSITY   (Turkey)

Author keywords

Brand awareness; children consumer; recognizing brands; young children

Indexed keywords

EID: 84982290227     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/ijcs.12298     Document Type: Article

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