Are green consumers really green? Exploring the factors behind the actual consumption of organic food products

Business Strategy and the Environment

Volumn 28, Issue 2, 2019, Pages 327-338

  Testa, Francesco ^a   Sarti, Silvia ^a   Frey, Marco ^a  

^a SCUOLA SUPERIORE SANT ANNA   (Italy)

Author keywords

actual purchasing behavior; actual purchasing data; behavioral determinants; intention behavior gap; organic consumption

Indexed keywords

CONSUMPTION BEHAVIOR; FOOD MARKET; FOOD PRODUCT; FOOD QUALITY; HEALTH BELIEF; ORGANIC FARMING; PERCEPTION; SUSTAINABILITY;

ITALY;

EID: 85053510117     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.2234     Document Type: Article

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