Repercussions of consumer confusion for late introduced differentiated products

European Journal of Marketing

Volumn 34, Issue 5-6, 2000, Pages 705-722

  Chryssochoidis, George ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Marketing research; Organic food; Product differentiation

Indexed keywords

EID: 0037992628     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010321992     Document Type: Article

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