Future of theorizing in marketing: Increasing contribution by bridging theory and practice

The Routledge Companion to the Future of Marketing

Volumn , Issue , 2014, Pages 88-104

  Brodie, Roderick J ^a  

^a UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

Discovery of theory; Justification of theory; Middle range theory; Reasoning skills for theorizing; Theorizing

Indexed keywords

EID: 85049852289     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203103036-16     Document Type: Chapter

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