The sage handbook of marketing theory

The SAGE Handbook of Marketing Theory

Volumn , Issue , 2009, Pages 1-523

  Maclaran, Pauline ^a   Saren, Michael ^b   Stern, Barbara ^c   Tadajewski, Mark ^b  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

^c RUTGERS BUSINESS SCHOOL   (United States)

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Indexed keywords

EID: 84949751453     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446222454     Document Type: Book

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