메뉴 건너뛰기
Journal of Service Research
Volumn 14, Issue 3, 2011, Pages 283-284
Advancing and consolidating knowledge about customer engagement
Author keywords

[No Author keywords available]
Indexed keywords

EID: 80055048526     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670511415523     Document Type: Article
Times cited : (94)
References (8)
  • 1
    • 80055028206 scopus 로고    scopus 로고
    • Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research
    • Brodie, Roderick J., Linda D. Hollebeek, Biljana Juric, and Ana Ilic (2011), ''Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research,'' Journal of Service Research, 14 (August).
    • (2011) Journal of Service Research , vol.14 , Issue.August
    • Brodie, R.J.1    Hollebeek, L.D.2    Juric, B.3    Ilic, A.4
  • 2
    • 79953702835 scopus 로고    scopus 로고
    • Theorizing about Marketing and the S D Logic: Exploring the Bridging Role of Middle Range Theory
    • Brodie, Roderick J., Michael Saren, and Jaqueline Pels (2011),''Theorizing about Marketing and the S D Logic: Exploring the Bridging Role of Middle Range Theory,'' Marketing Theory, 11(1), 75-91.
    • (2011) Marketing Theory , vol.11 , Issue.1 , pp. 75-91
    • Brodie, R.J.1    Saren, M.2    Pels, J.3
  • 4
    • 80055026623 scopus 로고
    • General Theories and the Fundamental Explanda of Marketing
    • Marketing Science Institute, Cambridge, MA: Marketing Science Institute
    • Shelby D. (1993), ''General Theories and the Fundamental Explanda of Marketing,'' Journal of Marketing, 47 (Fall Marketing Science Institute (2010), Marketing Science Institute 2010-2012 Research Priorities. Cambridge, MA: Marketing Science Institute.
    • (1993) Journal of Marketing
    • Shelby, D.1
  • 5
    • 77955266464 scopus 로고    scopus 로고
    • Engagement, Telepresence, and Interactivity in Online Consumer Experience: Reconciling Scholastic and Managerial Perspectives
    • Mollen, Anne and Hugh Wilson (2010), ''Engagement, Telepresence, and Interactivity in Online Consumer Experience: Reconciling Scholastic and Managerial Perspectives,'' Journal of Business Research, 63 (9/10), 919-925.
    • (2010) Journal of Business Research , vol.63 , Issue.9-10 , pp. 919-925
    • Allen, M.1    Wilson, H.2
  • 6
    • 70349625349 scopus 로고    scopus 로고
    • Towards a Transcending Conceptualization of a Relationship: A Service-Dominant Perspective
    • Vargo, Stephen L. (2009), ''Towards a Transcending Conceptualization of a Relationship: A Service-Dominant Perspective,'' Journal of Business and Industrial Marketing, 26 (5/6), 373-379
    • (2009) Journal of Business and Industrial Marketing , vol.26 , Issue.5-6 , pp. 373-379
    • Vargo, S.L.1
  • 7
    • 77955591755 scopus 로고    scopus 로고
    • Customer Engagement as a New Perspective in Customer Management
    • Verhoef, Peter C., Werner Reinartz, and Manfred Krafft (2010),''Customer Engagement as a New Perspective in Customer Management,'' Journal of Service Research, 13 (3), 247-252.
    • (2010) Journal of Service Research , vol.13 , Issue.3 , pp. 247-252
    • Verhoef, P.C.1    Reinartz, W.2    Krafft, M.3
  • 8
    • 76349104002 scopus 로고    scopus 로고
    • The Decline in Conceptual Articles and Implications for Knowledge Development
    • Yadav, Manjit S. (2010), ''The Decline in Conceptual Articles and Implications for Knowledge Development,'' Journal of Marketing, 74 (January), 1-19.
    • (2010) Journal of Marketing , vol.74 , Issue.January , pp. 1-19
    • Yadav, M.S.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.