Determinants of intention to use the mobile banking apps: An extension of the classic TAM model;Determinantes de la intención de uso de las aplicaciones de banca para móviles: una extensión del modelo TAM clásico

Spanish Journal of Marketing - ESIC

Volumn 21, Issue 1, 2017, Pages 25-38

  Munoz Leiva F ^a   Climent Climent, S ^b   Liebana Cabanillas F ^a  

^a UNIVERSITY OF GRANADA   (Spain)

^b UNIVERSITY OF GRANADA   (Spain)

Author keywords

Mobile apps; Mobile banking; Risk; Social image; TAM; Trust

Indexed keywords

EID: 85035022934     PISSN: 24449695     EISSN: 24449709     Source Type: Journal    
DOI: 10.1016/j.sjme.2016.12.001     Document Type: Article

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