Consumers’ perceived interactivity and intention to use mobile banking in structural equation modeling

International Review of Management and Marketing

Volumn 6, Issue 4, 2016, Pages 883-890

  Krishanan, Darmesh ^a   Khin, Aye Aye ^b   Teng, Kevin Low Lock ^b   Chinna, Karuthan ^c  

^a MANAGEMENT AND SCIENCE UNIVERSITY   (Malaysia)

^b UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

^c UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Consumers perceived interactivity; Mobile banking usage; Structural equation modeling approach

Indexed keywords

EID: 84992618523     PISSN: None     EISSN: 21464405     Source Type: Journal    
DOI: None     Document Type: Article

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