Improving power position with regard to non-mediated power sources – The supplier's perspective

Industrial Marketing Management

Volumn 70, Issue , 2018, Pages 90-100

  Siemieniako, Dariusz ^a   Mitręga, Maciej ^b  

^a BIALYSTOK UNIVERSITY OF TECHNOLOGY   (Poland)

^b UNIVERSITY OF ECONOMICS IN KATOWICE   (Poland)

Author keywords

Business to business marketing; Buyer seller relationship; Dominating customer; Power asymmetry; Power sources; Relationship benefits

Indexed keywords

EID: 85030854032     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2017.08.013     Document Type: Article

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