Power symmetry and the development of trust in interdependent relationships: The mediating role of goal congruence

Industrial Marketing Management

Volumn 48, Issue , 2015, Pages 149-159

  Cuevas, Javier Marcos ^a   Julkunen, Saara ^b   Gabrielsson, Mika ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF EASTERN FINLAND   (Finland)

Author keywords

Business to business relationships; Cooperation; Power; Trust

Indexed keywords

EID: 84952630871     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2015.03.015     Document Type: Article

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