Marketing to the Welsh diaspora: The appeal to hiraeth and homecoming

Journal of Vacation Marketing

Volumn 9, Issue 1, 2003, Pages 69-80

  Morgan, Nigel ^a   Pritchard, Annette ^a   Pride, Roger ^a  

^a CARDIFF METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

destination marketing; diaspora; millennium; PR; VFR; Wales; WWW

Indexed keywords

EID: 33745681856     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670200900105     Document Type: Article

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