The Sydney 2000 Olympic Games: How the Australian Tourist Commission leveraged The Games for tourism

Journal of Vacation Marketing

Volumn 7, Issue 2, 2001, Pages 101-107

  Morse, John ^a  

^a Australian Tourist Commission   (Australia)

Author keywords

Australia; Olympic games; Sydney 2000; tourism

Indexed keywords

EID: 38849147239     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670100700201     Document Type: Article

References (4)

1. ATC commissioned tracking research.
2. Hosting the international travel media - A review of the Australian Tourist Commision's visiting journalist programme.Journal of Vacation Marketing. 2000;6 (3): 255-264.
3. Australia 2000 - Special Tourism Report. 2000;2:2-2.
4. Cooperation agreement between IOC and WTO, 25 October, 1999.