Co-branding: Brand equity and trial effects

Journal of Consumer Marketing

Volumn 17, Issue 7, 2000, Pages 591-602

  Washburn, Judith H ^a   Till, Brian D ^b   Priluck, Randi ^c  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

^c PACE UNIVERSITY   (United States)

Author keywords

Brand equity; Brand names; Brands; Product testing

Indexed keywords

EID: 0010623525     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760010357796     Document Type: Article

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