Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy

Australian Journal of Management

Volumn 42, Issue 2, 2017, Pages 308-327

  Bucic, Tania ^a   Ngo, Liem Viet ^a   Sinha, Ashish ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Customer relationship management; innovation; market orientation behaviour; market orientation culture

Indexed keywords

EID: 85018790391     PISSN: 03128962     EISSN: 13272020     Source Type: Journal    
DOI: 10.1177/0312896215611189     Document Type: Article

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