Modern Retailers in Transition Economies: The Case of Vietnam

Journal of Macromarketing

Volumn 32, Issue 1, 2012, Pages 31-51

  Maruyama, Masayoshi ^a   Trung, Le Viet ^b,c  

^a KOBE UNIVERSITY   (Japan)

^b KOBE UNIVERSITY   (Japan)

^c Petrovietnam University   (Viet Nam)

Author keywords

modern retailers; retail modernization; supermarket; transition economy; Vietnam

Indexed keywords

EID: 84859625810     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146711421932     Document Type: Review

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