Alcohol harm reduction advertisements: A content analysis of topic, objective, emotional tone, execution and target audience

BMC Public Health

Volumn 17, Issue 1, 2017, Pages

  Dunstone, Kimberley ^a   Brennan, Emily ^a   Slater, Michael D ^b   Dixon, Helen G ^a   Durkin, Sarah J ^a   Pettigrew, Simone ^c   Wakefield, Melanie A ^a  

^a CANCER EPIDEMIOLOGY CENTRE   (Australia)

^b OHIO STATE UNIVERSITY   (United States)

^c CURTIN UNIVERSITY   (Australia)

Author keywords

Advertising characteristics; Alcohol; Alcohol harm reduction; Content analysis; Mass media campaigns; Population health

Indexed keywords

ADULT; ADVERTISING; DRINKING BEHAVIOR; FEMALE; HARM REDUCTION; HEALTH EDUCATION; HUMAN; MALE; PREVENTION AND CONTROL; PROCEDURES; PUBLIC HEALTH; STATISTICS AND NUMERICAL DATA; YOUNG ADULT;

ADULT; ADVERTISING AS TOPIC; ALCOHOL DRINKING; FEMALE; HARM REDUCTION; HEALTH EDUCATION; HUMANS; MALE; PUBLIC HEALTH; YOUNG ADULT;

EID: 85018480971     PISSN: None     EISSN: 14712458     Source Type: Journal    
DOI: 10.1186/s12889-017-4218-7     Document Type: Article

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