Using a mass media campaign to raise women's awareness of the link between alcohol and cancer: Cross-sectional pre-intervention and post-intervention evaluation surveys

BMJ Open

Volumn 5, Issue 3, 2015, Pages

  Dixon, Helen G ^a   Pratt, Iain S ^b   Scully, Maree L ^a   Miller, Jessica R ^c   Patterson, Carla ^c   Hood, Rebecca ^c   Slevin, Terry J ^b  

^a CANCER EPIDEMIOLOGY CENTRE   (Australia)

^b Cancer Council Western Australia   (Australia)

^c DEPARTMENT OF HEALTH   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

ALCOHOL;

ADULT; ADVERTIZING; ALCOHOL AND CANCER AWARENESS CAMPAIGN; ALCOHOL CONSUMPTION; ARTICLE; AWARENESS; BEHAVIOR CHANGE; CANCER RISK; DRINKING BEHAVIOR; EVALUATION STUDY; FEMALE; HEALTH BELIEF; HEALTH LITERACY; HEALTH PROGRAM; HEALTH SURVEY; HUMAN; MASS MEDIUM; MIDDLE AGED; OUTCOME ASSESSMENT; POPULATION RESEARCH; PROGRAM EFFECTIVENESS; SOCIAL MARKETING; TELEVISION; WOMEN'S HEALTH; ADVERSE EFFECTS; ATTITUDE TO HEALTH; CHEMICALLY INDUCED; CROSS-SECTIONAL STUDY; EPIDEMIOLOGY; HEALTH EDUCATION; HEALTH PROMOTION; NEOPLASMS; ORGANIZATION AND MANAGEMENT; PROGRAM EVALUATION; WESTERN AUSTRALIA;

ADULT; ALCOHOL DRINKING; AWARENESS; CROSS-SECTIONAL STUDIES; FEMALE; HEALTH EDUCATION; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; MASS MEDIA; MIDDLE AGED; NEOPLASMS; PROGRAM EVALUATION; WESTERN AUSTRALIA; WOMEN'S HEALTH;

EID: 84926442237     PISSN: None     EISSN: 20446055     Source Type: Journal    
DOI: 10.1136/bmjopen-2014-006511     Document Type: Article

References (27)

1. Rehm J, Mathers C, Popova S, et al. Global burden of disease and injury and economic cost attributable to alcohol use and alcohol-use disorders. Lancet 2009;373:2223-33.
2. World Cancer Research Fund, American Institute for Cancer Research. Food, nutrition, physical activity, and the prevention of cancer: a global perspective. Washington, USA: American Institute for Cancer Research, 2007.
3. Secretan B, Straif K, Baan R, et al. A review of human carcinogens - part E: tobacco, areca nut, alcohol, coal smoke, and salted fish. Lancet Oncol 2009;10:1033-4.
4. Middleton Fillmore K, Chikritzhs T, Stockwell T, et al. Alcohol use and prostate cancer: a meta-analysis. Mol Nutr Food Res 2009;53:240-55.
5. Winstanley MH, Pratt IS, Chapman K, et al. Alcohol and cancer: a position statement from Cancer Council Australia. Med J Aust 2011;194:479-82.
6. Corrao G, Bagnardi V, Zambon A, et al. A meta-analysis of alcohol consumption and the risk of 15 diseases. Prev Med 2004;38:613-19.
7. Hamajima N, Hirose K, Tajima K, et al. Alcohol, tobacco and breast cancer - collaborative reanalysis of individual data from 53 epidemiological studies, including 58,515 women with breast cancer and 95,067 women without the disease. Br J Cancer 2002;87:1234-45.
8. Allen NE, Beral V, Casabonne D, et al. Moderate alcohol intake and cancer incidence in women. J Natl Cancer Inst 2009;101:296-305.
9. National Health and Medical Research Council. Australian guidelines to reduce health risks from drinking alcohol. Canberra, Australia, 2009.
10. Australian Institute of Health and Welfare. 2010 National Drug Strategy Household Survey report. Canberra, Australia: Australian Institute of Health and Welfare, 2011.
11. Bowden JA, Delfabbro P, Room R, et al. Alcohol consumption and NHMRC guidelines: has the message got out, are people conforming and are they aware that alcohol causes cancer? Aust N Z J Public Health 2014;38:66-72.
12. Hill D, Wakefield M. Understanding and influencing cancer-related beliefs and behaviour can improve outcome. Lancet Oncol 2008;9:1020-1.
13. Hawkins NA, Berkowitz Z, Peipins LA. What does the public know about preventing cancer? Results from the Health Information National Trends Survey (HINTS). Health Educ Behav 2010;37:490-503.
14. Livingston M. Perceptions of low-risk drinking levels among Australians during a period of change in the official drinking guidelines. Drug Alcohol Rev 2012;31:224-30.
15. Sellman JD, Ariell GW. Public knowledge and attitudes towards the use of alcohol and drinking guidelines. N Z Med J 1996;109:337-9.
16. Bendtsen P, Karlsson N, Dalal K, et al. Hazardous drinking concepts, limits and methods: low levels of awareness, knowledge and use in the Swedish population. Alcohol Alcohol 2011;46:638-45.
17. de Visser RO, Birch JD. My cup runneth over: young people's lack of knowledge of low-risk drinking guidelines. Drug Alcohol Rev 2012;31:206-12.
18. MacTiernan A, Fritschi L, Slevin T, et al . Public perceptions of cancer risk factors: a Western Australian study. Health Promot J Austr 2014;25:90-6.
19. Wakefield M, Loken B, Hornik R. Use of mass media campaigns to change health behaviour. Lancet 2010;376:1261-71.
20. Elder RW, Shults RA, Sleet DA, et al. Effectiveness of mass media campaigns for reducing drinking and driving and alcohol-involved crashes: a systematic review. Am J Prev Med 2004;27:57-65.
21. Babor T, Caetano R, Casswell S, et al. Alcohol: no ordinary commodity. 2nd edn. New York: Oxford University Press, 2010.
22. Anderson P, Chisholm D, Fuhr DC. Effectiveness and cost-effectiveness of policies and programmes to reduce the harm caused by alcohol. Lancet 2009;373:2234-46.
23. TNS Social Research. Risky drinking: a qualitative exploration of women's values, attitudes and beliefs around alcohol consumption. Prepared for Government of Western Australia Drug and Alcohol Office. Subiaco, Australia: TNS Social Research, 2009.
24. Pettigrew S, Roberts M, Pescud M, et al. The extent and nature of alcohol advertising on Australian television. Drug Alcohol Rev 2012;31:797-802.
25. National Preventive Health Taskforce (Alcohol Working Group). Preventing alcohol-related harm in Australia: a window of opportunity. Canberra: Australian Government Department of Health and Ageing, 2008.
26. Rosenthal JA. Qualitative descriptors of strength of association and effect size. J Soc Serv Res 1996;21:37-59.
27. Gornall J. TV advertisement that linked alcohol with cancer was not misleading, says UK regulator. BMJ 2014;348:g2793.