메뉴 건너뛰기




Volumn 332, Issue 7551, 2006, Pages 1207-

How social marketing works in health care

Author keywords

[No Author keywords available]

Indexed keywords

FINANCIAL MANAGEMENT; HEALTH BEHAVIOR; HEALTH PROMOTION; INTERPERSONAL COMMUNICATION; METHODOLOGY; ORGANIZATION AND MANAGEMENT; PREVENTIVE HEALTH SERVICE; REVIEW; SOCIAL MARKETING; ATTENTION; COMMERCIAL PHENOMENA; HEALTH CARE; HEALTH CARE PERSONNEL; HEALTH EDUCATION; MULTIMEDIA; PRIORITY JOURNAL; PROPHYLAXIS;

EID: 33646922067     PISSN: 09598138     EISSN: 14685833     Source Type: Journal    
DOI: 10.1136/bmj.332.7551.1207-a     Document Type: Article
Times cited : (163)

References (20)
  • 2
    • 0003322785 scopus 로고
    • The concept of the marketing mix
    • Borden N. The concept of the marketing mix. J Advertis Res 1964; 4: 2–7.
    • (1964) J Advertis Res , vol.4 , pp. 2-7
    • Borden, N.1
  • 8
    • 0003696234 scopus 로고    scopus 로고
    • 2nd ed Washington, DC US Government Printing Office
    • US Department of Health and Human Services. Healthy people 2010: understanding and improving health. 2nd ed. Washington, DC: US Government Printing Office, 2000.
    • (2000) Healthy people 2010: understanding and improving health
  • 10
    • 33748560015 scopus 로고
    • PACT: positioning advertising copy testing
    • PACT Agencies. PACT: positioning advertising copy testing. J Advertis 1982; 11: 3–29.
    • (1982) J Advertis , vol.11 , pp. 3-29
  • 12
    • 0043289920 scopus 로고    scopus 로고
    • Using theory to design evaluations of communication campaigns: the case of the national youth anti-drug media campaign
    • Hornik R, Yanovitsky I. Using theory to design evaluations of communication campaigns: the case of the national youth anti-drug media campaign. Commun Theory 2003; 13: 204–224.
    • (2003) Commun Theory , vol.13 , pp. 204-224
    • Hornik, R.1    Yanovitsky, I.2
  • 15
    • 33644875189 scopus 로고    scopus 로고
    • The VERB campaign logic model: a tool for planning and evaluation
    • Huhman M, Heitzler C, Wong F. The VERB campaign logic model: a tool for planning and evaluation. Prev Chronic Dis 2004; 1(3): A11.
    • (2004) Prev Chronic Dis , vol.1 , Issue.3 , pp. A11
    • Huhman, M.1    Heitzler, C.2    Wong, F.3
  • 16
    • 14644392219 scopus 로고    scopus 로고
    • Evidence of a dose-response relationship between “truth” antismoking ads and youth smoking
    • Farrelly MC, Davis KC, Haviland ML, Messeri P, Healton CG. Evidence of a dose-response relationship between “truth” antismoking ads and youth smoking. Am J Public Health 2005; 95: 425–431.
    • (2005) Am J Public Health , vol.95 , pp. 425-431
    • Farrelly, M.C.1    Davis, K.C.2    Haviland, M.L.3    Messeri, P.4    Healton, C.G.5
  • 17
    • 0012779507 scopus 로고    scopus 로고
    • Meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information, and beware the secular trend
    • Hillsdale, NJ Erlbaum. In: Hornik R, ed
    • Snyder LB, Hamilton MA. Meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information, and beware the secular trend. In: Hornik R, ed. Public health communication: evidence for behavior change. Hillsdale, NJ: Erlbaum, 2002: 357–383.
    • (2002) Public health communication: evidence for behavior change , pp. 357-383
    • Snyder, L.B.1    Hamilton, M.A.2
  • 18
    • 84921430551 scopus 로고    scopus 로고
    • Mass media interventions: effects on health services utilization (Cochrane review)
    • Oxford Update Software
    • Grilli R, Freemantle N, Minozzi S, Domenighetti G, Finer D. Mass media interventions: effects on health services utilization (Cochrane review). Cochrane Library. Issue 3. Oxford: Update Software, 2000: CD000389.
    • (2000) Cochrane Library , Issue.3 , pp. CD000389
    • Grilli, R.1    Freemantle, N.2    Minozzi, S.3    Domenighetti, G.4    Finer, D.5
  • 19
    • 84886979925 scopus 로고    scopus 로고
    • Meta-analysis of the impact of family planning campaigns conducted by the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs
    • May San Diego
    • Snyder LB, Diop-Sidibé N, Badiane LA. Meta-analysis of the impact of family planning campaigns conducted by the Johns Hopkins Bloomberg School of Public Health/Center for Communication Programs. Presented at the International Communication Association annual meeting, San Diego: May 2003.
    • (2003) Presented at the International Communication Association annual meeting
    • Snyder, L.B.1    Diop-Sidibé, N.2    Badiane, L.A.3
  • 20
    • 85133997274 scopus 로고    scopus 로고
    • Public health education and communication as policy instruments for bringing about changes in behavior
    • Mahwah, NJ Erlbaum. In: Goldberg M, Fishbein M, Middlestadt S, eds
    • Hornik RC. Public health education and communication as policy instruments for bringing about changes in behavior. In: Goldberg M, Fishbein M, Middlestadt S, eds. Social marketing. Mahwah, NJ: Erlbaum, 1997: 45–60.
    • (1997) Social marketing , pp. 45-60
    • Hornik, R.C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.