The natural history of antismoking advertising recall: The influence of broadcasting parameters, emotional intensity and executional features

Tobacco Control

Volumn 23, Issue 3, 2014, Pages 215-222

  Dunlop, Sally M ^a,b   Perez, Donna ^b   Cotter, Trish ^c  

^a UNIVERSITY OF SYDNEY   (Australia)

^b CANCER INSTITUTE NSW   (Australia)

^c VICTORIAN COMPREHENSIVE CANCER CENTRE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; AGED; CROSS-SECTIONAL STUDY; EMOTION; FEMALE; HEALTH PROMOTION; HUMAN; INFORMATION PROCESSING; MALE; MIDDLE AGED; PREVENTION AND CONTROL; RECALL; SMOKING; SMOKING CESSATION; SOCIAL MARKETING; STATISTICAL MODEL; TELEVISION; YOUNG ADULT;

ADOLESCENT; ADULT; AGED; CROSS-SECTIONAL STUDIES; DATA COLLECTION; EMOTIONS; FEMALE; HEALTH PROMOTION; HUMANS; LOGISTIC MODELS; MALE; MENTAL RECALL; MIDDLE AGED; SMOKING; SMOKING CESSATION; SOCIAL MARKETING; TELEVISION; YOUNG ADULT;

EID: 84898907039     PISSN: 09644563     EISSN: 14683318     Source Type: Journal    
DOI: 10.1136/tobaccocontrol-2011-050256     Document Type: Article

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