Examination of Restaurant Quality, Relationship Benefits, and Customer Reciprocity From the Perspective of Relationship Marketing Investments

Journal of Hospitality and Tourism Research

Volumn 41, Issue 1, 2017, Pages 66-92

  Ryu, Kisang ^a   Lee, Jin Soo ^b  

^a Sejong University   (South Korea)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

customer reciprocity; relationship benefit; relationship marketing investment; restaurant quality

Indexed keywords

EID: 85006421894     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348013515919     Document Type: Article

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