The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan

International Journal of Hospitality Management

Volumn 31, Issue 1, 2012, Pages 276-285

  Wu, Shwu Ing ^a   Lu, Chien Lung ^a  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Business performance; Customer relationship management; Relationship marketing

Indexed keywords

EID: 80051785767     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.06.012     Document Type: Article

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