Determinants and outcomes of internet marketing activities of exporting firms

Journal of Global Marketing

Volumn 20, Issue 4, 2007, Pages 55-71

  Moon, Byeong Joon ^a   Jain, Subhash C ^b  

^a Kyung Hee University   (South Korea)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Determinants of marketing performance; Exporting firms; International Internet marketing activities

Indexed keywords

EID: 38349056452     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v20n04_05     Document Type: Article

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