A primer for navigating the shoals of applying wireless technology to marketing problems

Journal of Business & Industrial Marketing

Volumn 20, Issue 2, 2005, Pages 59-69

  Aungst, Stan G ^a   Wilson, David T ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Bandwidths; Communication technologies; Wires

Indexed keywords

EID: 18844461233     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510583650     Document Type: Article

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