A grounded theory of World Wide Web search behaviour

Journal of Marketing Communications

Volumn 5, Issue 3, 1999, Pages 143-155

  Muylle, Steve ^a   Moenaert, Rudy ^b   Despontin, Marc ^c  

^a VANDERBILT UNIVERSITY   (United States)

^b GHENT UNIVERSITY   (Belgium)

^c FREE UNIVERSITY OF BRUSSELS   (Belgium)

Author keywords

Banner Effectiveness; Grounded Theory; Internet Marketing; Search Behaviour; Website Effectiveness; World Wide Web

Indexed keywords

EID: 0347871792     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272699345644     Document Type: Article

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