A survey of senior agency, advertiser, andmedia executives on the future of advertising

Journal of Current Issues and Research in Advertising

Volumn 18, Issue 1, 1996, Pages 1-19

  Ducoffe, Robert H ^a   Sandler, Dennis ^b   Secunda, Eugene ^c  

^a CITY UNIVERSITY OF NEW YORK   (United States)

^b PACE UNIVERSITY   (United States)

^c ADELPHI UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85023893080     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.1996.10505036     Document Type: Article

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