Motivation for alumni donations: A social identity perspective on the role of branding in higher education

International Journal of Nonprofit and Voluntary Sector Marketing

Volumn 19, Issue 3, 2014, Pages 176-186

  Stephenson, Amber L ^a   Bell, Nikki ^b  

^a TEMPLE UNIVERSITY   (United States)

^b INDIANA UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992100379     PISSN: 14654520     EISSN: 1479103X     Source Type: Journal    
DOI: 10.1002/nvsm.1495     Document Type: Article

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