To give or not to give: Factors determining alumni intent to make donations as a PR outcome

Journalism and Mass Communication Educator

Volumn 59, Issue 4, 2004, Pages 381-392

  Tsao, James C ^a   Coll, Gary ^a  

^a UNIVERSITY OF WISCONSIN OSHKOSH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70349761495     PISSN: 10776958     EISSN: 21614326     Source Type: Journal    
DOI: 10.1177/107769580405900407     Document Type: Article

References (31)

1. Goldie Blumenstyk, “Donations to Colleges Decline for the First Time Since 1988”. The Chronicle of Higher Education, 21 March 2003, p. 29
2. Council for Aid to Education, 2002 Voluntary Support for Education (New York, New York: Council for Aid to Education, 2002).
3. Douglas Anderson, “Administrators and Endowments: Fundraising as Leadership,” Journalism Educator 49 (spring 1994): 70-75.
4. John L. Pulley, “Campaigns Are Getting Longer and Relying on Fewer Donors,” The Chronicle of Higher Education, 10 December 1999, sec. A, p. 39.
5. Douglas Anderson, “Administrators and Endowments,” 75
6. John L. Pulley, “Campaigns Are Getting Longer and Relying on Fewer Donors.”
7. Paul Parsons and Dana Wethington, “Fund-Raising Appeals to Alumni: Two Experiments,” Journalism Educator 51 (spring 1996): 44-50.
8. Douglas Anderson, “Administrators and Endowments,” 73-74.
9. Paul Parsons and Dana Wethington, “Fund-Raising Appeals to Alumni: Two Experiments,” 46-49.
10. Albert Ade Okunade, “Graduate School Alumni Donations To Academic Funds,” American Journal of Economics & Sociology 55 (April 1996): 213-30.
11. “2000 and Beyond: Charitable and Social Change Giving in the New Millennium,” Fund Raising Management 30 (May 1999): 28-31.
12. “Toward 2000 And Beyond: Charitable And Social Change Giving In The New Millennium,” Fund Raising Management 30 (June 1999): 24-29
13. Bonnie S. Guy and Wesley E. Patton, “The Marketing of Altruistic Causes: Understanding Why People Help,” Journal of Consumer Marketing 6 (winter 1989): 19-30.
14. J. Grusec, “The Socialization of Altruism,” in The Development of Prosocial Behavior, ed. N. Eisenberg (New York: Academic Press, 1982), 139-64
15. Bonnie S. Guy and Wesley E. Patton, “The Marketing of Altruistic Causes,” 22.
16. Neeli Bendapudi, Surendra N. Singh, and Venkat Bendapudi, “Enhancing Helping Behavior: An Integrative Framework For Promotion Planning,” Journal of Marketing 60 (July 1996): 33-50.
17. Neeli Bendapudi, Surendra N. Singh, and Venkat Bendapudi, “Enhancing Helping Behavior,” 33-50.
18. Neeli Bendapudi, Surendra N. Singh, and Venkat Bendapudi, “Enhancing Helping Behavior,” 38.
19. Neeli Bendapudi, Surendra N. Singh, and Venkat Bendapudi, “Enhancing Helping Behavior,” 38.
20. Neeli Bendapudi, Surendra N. Singh, and Venkat Bendapudi, “Enhancing Helping Behavior,” 41.
21. Bonnie S. Guy and Wesley E. Patton, “The Marketing of Altruistic Causes,” 19-30.
22. Albert Ade Okunade, “Graduate School Alumni Donations to Academic Funds,” 213-30.
23. Albert Ade Okunade, “Graduate School Alumni Donations to Academic Funds,” 213.
24. Albert Ade Okunade, “Graduate School Alumni Donations to Academic Funds,” 221.
25. Albert Ade Okunade, “Logistic Regression and Probability of Business School Alumni Donations: Microdata Evidence,” Education Economics 1 (3, 1993): 243-58.
26. James W. Peltier, John A. Schibrowsky, and Don E. Schultz, “Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Chari table-Giving Behavior,” Journal of Advertising Research 42 (July/August 2002): 23-41.
27. Lynne M. Sallot, “Using a Public Relations Course to Build University Relationship,” Journalism Educator 51 (spring 1996): 51-60.
28. Lynne M. Sallot, “Using a Public Relations Course to Build University Relationship,” 57.
29. Paul Parsons and Dana Wethington, "Fund-Raising Appeals to Alumni,” 44-50.
30. James W. Peltier, John A. Schibrowsky, and Don E. Schultz, “Leveraging Customer Information to Develop Sequential Communication Strategies,”
31. 27; Robert A. Baade and Jeffery O. Sundberg, “Identifying the Factors that Stimulate Alumni Giving,” The Chronicle of Higher Education, 29 September 1993, sec. B, pp. 1-2.