Building a university brand from within: University administrators' perspectives of internal branding

Services Marketing Quarterly

Volumn 30, Issue 1, 2009, Pages 54-68

  Judson, Kimberly M ^a   Aurand, Timothy W ^a   Gorchels, Linda ^b   Gordon, Geoffrey L ^a  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Administrators; Communication; Higher education; Internal branding; Media; University brand

Indexed keywords

EID: 61449203835     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332960802467722     Document Type: Article

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