Customer engagement with tourism social media brands

Tourism Management

Volumn 59, Issue , 2017, Pages 597-609

  Harrigan, Paul ^a   Evers, Uwana ^a   Miles, Morgan ^b   Daly, Timothy ^c  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

^b UNIVERSITY OF CANTERBURY   (New Zealand)

^c UNITED ARAB EMIRATES UNIVERSITY   (United Arab Emirates)

Author keywords

Brand loyalty; Customer engagement; Customer engagement scale; Social media; Tourism

Indexed keywords

CONSUMPTION BEHAVIOR; RESEARCH; SOCIAL MEDIA; TOURISM; TOURIST BEHAVIOR;

EID: 84988646192     PISSN: 02615177     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tourman.2016.09.015     Document Type: Article

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