A stage to engage: Social media use and corporate reputation

Tourism Management

Volumn 47, Issue , 2015, Pages 58-67

  Dijkmans, Corné ^a,b   Kerkhof, Peter ^b,c   Beukeboom, Camiel J ^b  

^a NHTV BREDA UNIVERSITY OF APPLIED SCIENCES   (Netherlands)

^b VU UNIVERSITY AMSTERDAM   (Netherlands)

^c UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

Corporate reputation; Online brand exposure; Online engagement; Social media; Social networking

Indexed keywords

INTERNET; LEISURE INDUSTRY; MARKETING; MASS MEDIA; MEDIA ROLE; SOCIAL NETWORK; TOURISM MARKET;

EID: 84920158742     PISSN: 02615177     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tourman.2014.09.005     Document Type: Article

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