The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees

Tourism Management

Volumn 47, Issue , 2015, Pages 68-76

  Hudson, Simon ^a   Roth, Martin S ^b   Madden, Thomas J ^c   Hudson, Rupert ^c  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF HARTFORD   (United States)

^c UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Brand relationship quality; Emotions; Marketing; Music festivals; Social media

Indexed keywords

EMPIRICAL ANALYSIS; MARKETING; MUSIC; TOURISM MANAGEMENT;

EID: 84920149685     PISSN: 02615177     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tourman.2014.09.001     Document Type: Article

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