When is advertising advertising? Comparing responses to non-traditional and traditional advertising media

Journal of Current Issues and Research in Advertising

Volumn 29, Issue 1, 2007, Pages 33-42

  Dahlén, Micael ^a   Edenius, Mats ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986317963     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2007.10505206     Document Type: Article

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