When weaker brands prevail

Journal of Product & Brand Management

Volumn 12, Issue 1, 2003, Pages 6-21

  Lange, Fredrik ^a   Selander, Sara ^a   Åberg, Catherine ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Brand awareness; Consumer behaviour; Product differentiation

Indexed keywords

EID: 84986099471     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310463108     Document Type: Article

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