The advantages of atypical advertisements for stereotyped product categories

Journal of Current Issues and Research in Advertising

Volumn 24, Issue 1, 2002, Pages 25-37

  Stafford, Thomas F ^a   Stafford, Marla Royne ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27644574837     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2002.10505125     Document Type: Article

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