Marketing effectiveness and its precursors

Asia Pacific Journal of Marketing and Logistics

Volumn 24, Issue 1, 2012, Pages 125-152

  Trong Tuan, Luu ^a  

^a VIETNAM NATIONAL UNIVERSITY   (Viet Nam)

Author keywords

Marketing effectiveness; Organizational trust; Transactional leadership; Transformational leadership; Vietnam

Indexed keywords

EID: 84986104133     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851211192731     Document Type: Article

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