Managerial competencies and marketing effectiveness in corporate organizations in Nigeria

Journal of Management Development

Volumn 27, Issue 8, 2008, Pages 858-878

  Nwokah, N Gladson ^a   Ahiauzu, Augustine I ^a  

^a RIVERS STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Nigeria)

Author keywords

Management effectiveness; Management skills; Marketing strategy; Nigeria

Indexed keywords

EID: 50249084511     PISSN: 02621711     EISSN: None     Source Type: Journal    
DOI: 10.1108/02621710810895677     Document Type: Article

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