Marketing capabilities and firm performance in fashion retailing

Journal of Fashion Marketing and Management

Volumn 7, Issue 4, 2003, Pages 386-397

  Moore, Marguerite ^a   Fairhurst, Ann ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Competitive strategy; Fashion industry; Marketing management; Retailing

Indexed keywords

BUSINESS STRATEGY; COMPETITIVENESS; FASHION; MANAGEMENT; MARKETING; PERFORMANCE ASSESSMENT; RETAILING;

EID: 3342956412     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020310496976     Document Type: Article

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