Three laws of branding: Neuroscientific foundations of effective brand building

Journal of Brand Management

Volumn 16, Issue 3, 2008, Pages 176-194

  Walvis, Tjaco H ^a  

^a THEY   (Netherlands)

Author keywords

Branding; Branding laws; Memory based brand choice; Neurosciencei neuromarketing

Indexed keywords

EID: 84984715906     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/palgrave.bm.2550139     Document Type: Article

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