If brands are built over years, why are they managed over quarters

Harvard Business Review

Volumn 85, Issue 7-8, 2007, Pages

  Lodish, Leonard M ^a,b   Mela, Carl F ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b Wharton West   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; CONSUMER; EMPLOYMENT; HOSPITAL MANAGEMENT; HUMAN; MARKETING; ORGANIZATION AND MANAGEMENT; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; PUBLIC RELATIONS; REVIEW; UNITED STATES;

ADVERTISING AS TOPIC; CONSUMER SATISFACTION; EMPLOYMENT; HUMANS; INTERPROFESSIONAL RELATIONS; MARKETING; PERSUASIVE COMMUNICATION; PRODUCT LINE MANAGEMENT; UNITED STATES;

EID: 34547302718     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)