Cross-cultural consumer decisions: Consideration sets – a marketing universal?

Marketing Intelligence & Planning

Volumn 19, Issue 7, 2001, Pages 500-506

  Leblanc, Ronald P ^a   Herndon, Neil C ^b  

^a IDAHO STATE UNIVERSITY   (United States)

^b HOFSTRA UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Marketing strategy; National cultures

Indexed keywords

EID: 84986129861     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006216     Document Type: Article

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