Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising

Journal of Current Issues and Research in Advertising

Volumn 29, Issue 2, 2007, Pages 63-77

  Reichert, Tom ^a   Latour, Michael S ^b   Kim, Joo Young ^a  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84969746713     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2007.10505217     Document Type: Article

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