What is sex in advertising? Perspectives from consumer behavior and social science research

Sex in Advertising: Perspectives on the Erotic Appeal

Volumn , Issue , 2014, Pages 11-38

  Reichert, Tom ^a  

^a UNIVERSITY OF ALABAMA   (United States)

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EID: 85069599325     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607065-8     Document Type: Chapter

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