메뉴 건너뛰기




Volumn 21, Issue 1, 2004, Pages 53-73

Romantic love and sex: Their relationship and impacts on ad attitudes

Author keywords

[No Author keywords available]

Indexed keywords


EID: 2442433677     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10115     Document Type: Article
Times cited : (35)

References (43)
  • 1
    • 0000710743 scopus 로고
    • The impact of physically attractive models on advertising evaluations
    • Baker, M. J., & Churchill, G. A., Jr. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 14, 538-555.
    • (1977) Journal of Marketing Research , vol.14 , pp. 538-555
    • Baker, M.J.1    Churchill Jr., G.A.2
  • 2
    • 2442418861 scopus 로고
    • Sexual content and advertising effectiveness: Comments on Belch et al. (1981) and Caccavale et al. (1981)
    • Baron, R. S. (1982). Sexual content and advertising effectiveness: Comments on Belch et al. (1981) and Caccavale et al. (1981). Advances in Consumer Research, 9, 428-430.
    • (1982) Advances in Consumer Research , vol.9 , pp. 428-430
    • Baron, R.S.1
  • 4
    • 0002798375 scopus 로고
    • The communication effects of controversial sexual content in television programs and commercials
    • Bello, D. C., Pitts, R. E., & Etzel, M. J. (1983). The communication effects of controversial sexual content in television programs and commercials. Journal of Advertising, 12, 32-42.
    • (1983) Journal of Advertising , vol.12 , pp. 32-42
    • Bello, D.C.1    Pitts, R.E.2    Etzel, M.J.3
  • 5
    • 0007228209 scopus 로고
    • A comparison of print advertisements from the United States and France
    • Biswas, A., Olsen, J. E., & Carlet, V. (1992). A comparison of print advertisements from the United States and France. Journal of Advertising, 21, 73-81.
    • (1992) Journal of Advertising , vol.21 , pp. 73-81
    • Biswas, A.1    Olsen, J.E.2    Carlet, V.3
  • 6
    • 0012010699 scopus 로고
    • A vision of romantic love
    • R. J. Sternberg & M. L. Barnes (Eds.). New Haven: Yale University Press
    • Branden, N. (1988). A vision of romantic love. In R. J. Sternberg & M. L. Barnes (Eds.), The psychology of love (pp. 218-231). New Haven: Yale University Press.
    • (1988) The Psychology of Love , pp. 218-231
    • Branden, N.1
  • 7
    • 0032341529 scopus 로고    scopus 로고
    • A meta-analysis of relationships between ad-evoked feelings and advertising responses
    • Brown, S. P., Homer, P. M., & Inman, J. (1998). A meta-analysis of relationships between ad-evoked feelings and advertising responses. Journal of Marketing Research, 35, 114-126.
    • (1998) Journal of Marketing Research , vol.35 , pp. 114-126
    • Brown, S.P.1    Homer, P.M.2    Inman, J.3
  • 8
    • 0001951371 scopus 로고
    • Store atmosphere: An environmental psychology approach
    • Donovan, R. J., & Rossiter, J. R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58, 34-57.
    • (1982) Journal of Retailing , vol.58 , pp. 34-57
    • Donovan, R.J.1    Rossiter, J.R.2
  • 9
    • 84937316805 scopus 로고
    • Sexuality and ethics in advertising: A research agenda and policy guideline perspective
    • Gould, S. J. (1994). Sexuality and ethics in advertising: A research agenda and policy guideline perspective. Journal of Advertising, 23, 73-80.
    • (1994) Journal of Advertising , vol.23 , pp. 73-80
    • Gould, S.J.1
  • 10
    • 0002153437 scopus 로고
    • Passionate and companionate love
    • R. J. Sternberg & M. L. Barnes (Eds.). New Haven: Yale University Press
    • Hatfield, E. (1988). Passionate and companionate love. In R. J. Sternberg & M. L. Barnes (Eds.), The psychology of love (pp. 191-217). New Haven: Yale University Press.
    • (1988) The Psychology of Love , pp. 191-217
    • Hatfield, E.1
  • 11
    • 0023032425 scopus 로고
    • Measuring passionate love in intimate relationships
    • Hatfield, E., & Sprecher, S. (1986). Measuring passionate love in intimate relationships. Journal of Adolescence, 6, 383-410.
    • (1986) Journal of Adolescence , vol.6 , pp. 383-410
    • Hatfield, E.1    Sprecher, S.2
  • 13
    • 0000845507 scopus 로고
    • The varieties of consumption experience: Comparing two typologies of emotion in consumer behavior
    • Havlena, W. J., & Holbrook, M. B. (1986). The varieties of consumption experience: Comparing two typologies of emotion in consumer behavior. Journal of Consumer Research, 13, 394-404.
    • (1986) Journal of Consumer Research , vol.13 , pp. 394-404
    • Havlena, W.J.1    Holbrook, M.B.2
  • 15
    • 0001406101 scopus 로고
    • Assessing the role of emotions as mediators of consumer responses to advertising
    • Holbrook, M. B., & Batra, R. (1987). Assessing the role of emotions as mediators of consumer responses to advertising. Journal of Consumer Research, 14, 404-420.
    • (1987) Journal of Consumer Research , vol.14 , pp. 404-420
    • Holbrook, M.B.1    Batra, R.2
  • 17
    • 84933486663 scopus 로고
    • A cross-cultural perspective on romantic love
    • Jankowiak, W. R., & Fischer, E. F. (1992). A cross-cultural perspective on romantic love. Ethnology, 31, 149-155.
    • (1992) Ethnology , vol.31 , pp. 149-155
    • Jankowiak, W.R.1    Fischer, E.F.2
  • 19
    • 0002974358 scopus 로고
    • Female nudity in print advertising: An analysis of gender differences in arousal and ad response
    • LaTour, M. S. (1990). Female nudity in print advertising: An analysis of gender differences in arousal and ad response. Psychology & Marketing, 7, 65-81.
    • (1990) Psychology & Marketing , vol.7 , pp. 65-81
    • LaTour, M.S.1
  • 20
    • 0002118618 scopus 로고
    • Female nudity, arousal, and ad response: An experimental investigation
    • LaTour, M. S., Pitts, R. E., & Snook-Luther, D. C. (1990). Female nudity, arousal, and ad response: An experimental investigation. Journal of Advertising, 19, 51-62.
    • (1990) Journal of Advertising , vol.19 , pp. 51-62
    • LaTour, M.S.1    Pitts, R.E.2    Snook-Luther, D.C.3
  • 22
    • 0024559445 scopus 로고
    • Reasons for having and avoiding sex: Gender, sexual orientation, and relationships to sexual behavior
    • Leigh, B. C. (1989). Reasons for having and avoiding sex: Gender, sexual orientation, and relationships to sexual behavior. Journal of Sex Research, 26, 199-209.
    • (1989) Journal of Sex Research , vol.26 , pp. 199-209
    • Leigh, B.C.1
  • 23
    • 84952238012 scopus 로고
    • Emotional feelings and attitude toward the advertisement: The roles of brand familiarity and repetition
    • Machleit, K. A., & Wilson, R. D. (1988). Emotional feelings and attitude toward the advertisement: The roles of brand familiarity and repetition. Journal of Advertising, 17, 27-35.
    • (1988) Journal of Advertising , vol.17 , pp. 27-35
    • Machleit, K.A.1    Wilson, R.D.2
  • 24
    • 0034348814 scopus 로고    scopus 로고
    • The role of preconsumption affect in postpurchase evaluation of services
    • Mattila, A., & Wirtz, J. (2000). The role of preconsumption affect in postpurchase evaluation of services. Psychology & Marketing, 17, 587-605.
    • (2000) Psychology & Marketing , vol.17 , pp. 587-605
    • Mattila, A.1    Wirtz, J.2
  • 25
    • 0000292017 scopus 로고
    • Are product attribute beliefs the only mediator of advertising effects on brand attitudes
    • Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitudes. Journal of Marketing Research, 18, 318-332.
    • (1981) Journal of Marketing Research , vol.18 , pp. 318-332
    • Mitchell, A.A.1    Olson, J.C.2
  • 26
    • 0002516482 scopus 로고
    • A taxonomy of love
    • R. J. Sternberg & M. L. Barnes (Eds.). New Haven: Yale University Press
    • Murstein, B. I. (1988). A taxonomy of love. In R. J. Sternberg & M. L. Barnes (Eds.), The psychology of love (pp. 13-37). New Haven: Yale University Press.
    • (1988) The Psychology of Love , pp. 13-37
    • Murstein, B.I.1
  • 27
    • 0026085692 scopus 로고
    • Social influence effects on responses to sexually explicit material containing violence
    • Norris, J. (1991). Social influence effects on responses to sexually explicit material containing violence. The Journal of Sex Research, 28, 67-76.
    • (1991) The Journal of Sex Research , vol.28 , pp. 67-76
    • Norris, J.1
  • 28
    • 21744438808 scopus 로고    scopus 로고
    • Measuring emotions in the consumption experience
    • Richins, M. L. (1997). Measuring emotions in the consumption experience. Journal of Consumer Research, 24, 127-146.
    • (1997) Journal of Consumer Research , vol.24 , pp. 127-146
    • Richins, M.L.1
  • 30
    • 84986651456 scopus 로고
    • Sexual attraction and romantic love: Forgotten variables in marital therapy
    • Roberts, T. W. (1992). Sexual attraction and romantic love: Forgotten variables in marital therapy. Journal of Marital and Family Therapy, 18, 357-364.
    • (1992) Journal of Marital and Family Therapy , vol.18 , pp. 357-364
    • Roberts, T.W.1
  • 31
    • 0012038225 scopus 로고
    • Self-regulation and magazine advertising
    • Rotfeld, H. J., & Parsons, P. R. (1989). Self-regulation and magazine advertising. Journal of Advertising, 18, 33-40.
    • (1989) Journal of Advertising , vol.18 , pp. 33-40
    • Rotfeld, H.J.1    Parsons, P.R.2
  • 33
    • 0347415994 scopus 로고
    • Demographic and cognitive factors influencing viewers evaluations of "sexy" advertisements
    • Sciglimpaglia, D., Belch, M. A., & Cain, R. F., Jr. (1979). Demographic and cognitive factors influencing viewers evaluations of "sexy" advertisements. Advances in Consumer Research, 6, 62-65.
    • (1979) Advances in Consumer Research , vol.6 , pp. 62-65
    • Sciglimpaglia, D.1    Belch, M.A.2    Cain Jr., R.F.3
  • 35
    • 0002281427 scopus 로고
    • Love as attachment: The integration of three behavioral systems
    • R. J. Sternberg & M. L. Barnes (Eds.). New Haven: Yale University Press
    • Shaver, P., Hazan, C., & Bradshaw, D. (1988). Love as attachment: The integration of three behavioral systems. In R. J. Sternberg & M. L. Barnes (Eds.), The psychology of love (pp. 68-99). New Haven: Yale University Press.
    • (1988) The Psychology of Love , pp. 68-99
    • Shaver, P.1    Hazan, C.2    Bradshaw, D.3
  • 36
    • 0031188711 scopus 로고    scopus 로고
    • Store environment and consumer purchase behavior: Mediating role of consumer emotions
    • Sherman, E., & Mathur, A. (1997). Store environment and consumer purchase behavior: Mediating role of consumer emotions. Psychology & Marketing, 14, 361-378.
    • (1997) Psychology & Marketing , vol.14 , pp. 361-378
    • Sherman, E.1    Mathur, A.2
  • 37
    • 0030559283 scopus 로고    scopus 로고
    • Male nudity in advertisements: A modified replication and extension of gender and product effects
    • Simpson, P. M., Horton, S., & Brown, G. (1996). Male nudity in advertisements: A modified replication and extension of gender and product effects. Journal of the Academy of Marketing Science, 24, 257-262.
    • (1996) Journal of the Academy of Marketing Science , vol.24 , pp. 257-262
    • Simpson, P.M.1    Horton, S.2    Brown, G.3
  • 38
    • 0039446822 scopus 로고
    • Two pornographies: A feminist view of sex in advertising
    • Stern, B. B. (1991). Two pornographies: A feminist view of sex in advertising. Advances in Consumer Research, 18, 384-391.
    • (1991) Advances in Consumer Research , vol.18 , pp. 384-391
    • Stern, B.B.1
  • 39
    • 0000832607 scopus 로고
    • Triangulating love
    • R. J. Sternberg & M. L. Barnes (Eds.). New Haven: Yale University Press
    • Sternberg, R. J. (1988). Triangulating love. In R. J. Sternberg & M. L. Barnes (Eds.), The psychology of love (pp. 119-138). New Haven: Yale University Press.
    • (1988) The Psychology of Love , pp. 119-138
    • Sternberg, R.J.1
  • 40
    • 0000880238 scopus 로고
    • Activation-deactivation adjective checklist: Current overview and structural analysis
    • Thayer, R. E. (1986). Activation-deactivation adjective checklist: Current overview and structural analysis. Psychological Reports, 58, 607-614.
    • (1986) Psychological Reports , vol.58 , pp. 607-614
    • Thayer, R.E.1
  • 41
    • 0001861847 scopus 로고
    • Affect theory
    • K. R. Scherer & P. Ekman (Eds.). Hillsdale, NJ: Lawrence Erlbaum
    • Tompkins, S. S. (1984). Affect theory. In K. R. Scherer & P. Ekman (Eds.), Approaches to emotion (pp. 163-195). Hillsdale, NJ: Lawrence Erlbaum.
    • (1984) Approaches to Emotion , pp. 163-195
    • Tompkins, S.S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.