Women's responses to sex in advertising examining the effect of women's sexual self-schema on responses to sexual content in commercials

Journal of Promotion Management

Volumn 11, Issue 2-3, 2006, Pages 143-153

  Reichert, Tom ^a,c   Fosu, Ignatius ^b,d  

^a UNIVERSITY OF GEORGIA   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

^d UNIVERSITY OF ALABAMA   (United States)

Author keywords

Advertising; Attitude; Brand interest; Candies fragrances; Personality; Schema; Sex; Women

Indexed keywords

EID: 33745698500     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v11n02_10     Document Type: Review

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