Sexually oriented appeals on the internet: An exploratory analysis of popular mainstream web sites

Sex in Consumer Culture: The Erotic Content of Media and Marketing

Volumn , Issue , 2013, Pages 141-157

  Ramirez, Artemio ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67749089057     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203810729     Document Type: Chapter

References (18)

1. Bedell, D. (2001, April 26). Unlikely innovators: Many online technologies were first perfected by the adult industry [Electronic version]. Dallas Morning News. Retrieved January 21, 2004, from http//www.dallasnews.com.
2. Chambers, J. (this volume). Taste matters: Bikinis, twins, and catfights in sexually oriented beer advertising. In T. Reichert & J. Lambiase (Eds.), Sex in consumer culture: The erotic content of media and marketing. Mahwah, NJ: Lawrence Erlbaum Associates.
3. Fullerton, J., & Kendrick, A. (2001). Comparing content of commercials from general market and Spanish-language television. Southwestern Mass Communication Journal, 17, 53–62.
4. Fullerton, J., & Kendrick, A. (this volume). Selling Spanish-language programming: A comparison of sex and gender in Univision and NBC promotional announcements. In T. Reichert & J. Lambiase (Eds.), Sex in consumer culture: The erotic content of media and marketing. Mahwah, NJ: Lawrence Erlbaum Associates.
5. Hirschman, E. C., & Thompson, C. J. (1997). Why media matter: Toward a richer understanding of consumers’ relationships with advertising and mass media. Journal of Advertising, 26, 43–60.
6. Kaye, B. K., & Medoff, N. J. (2001). Just a click away: Advertising on the Internet. Boston: Allyn & Bacon.
7. Klein, M. (1999). The history and future of sex. Electronic Journal of Human Sexuality, 2. Retrieved January 21, 2004, from http//www.ejhs.org.
8. Lambiase, J. J. (2003). Sex—online and in Internet advertising. In T. Reichert & J. Lambiase (Eds.), Sex in advertising: Perspectives on the erotic appeal (pp. 247–272). Mahwah, NJ: Lawrence Erlbaum Associates.
9. Lambiase, J., & Reichert, T. (this volume). Sex and the marketing of contemporary consumer magazines: Howmen’s magazines sexualized their covers to compete with Maxim. In T. Reichert & J. Lambiase (Eds.), Sex in consumer culture: The erotic content of media and marketing. Mahwah, NJ: Lawrence Erlbaum Associates.
10. Lin, C. A. (1998). Uses of sexual appeals in prime-time television commercials. Sex Roles, 38, 461–475.
11. Needham, K. (2001). Porn star Danni shows her e-business skill [Electronic version]. Sydney Morning Herald. Retrieved February 1, 2004, from http//www.smh.com.au/news/0107/21/national/national17.html.
12. Oliver, M. B., & Kalyanaraman, S. (this volume). Using sex to sell movies:Acontent analysis of movie trailers. In T. Reichert & J. Lambiase (Eds.), Sex in consumer culture: The erotic content of media and marketing. Mahwah, NJ: Lawrence Erlbaum Associates.
13. Reichert, T. (2003). The erotic history of advertising. Amherst, NY: Prometheus.
14. Reichert, T., & Ramirez, A., Jr. (2000). Defining sexually-oriented appeals in advertising: A grounded theory approach. In S. J. Hoch & R. J. Meyer (Eds.), Advances in consumer research (vol. 27, pp. 267–273). Provo, UT: Association for Consumer Research.
15. Reichert, T., Lambiase, J. J., Morgan, S., Carstarphen, M. G., & Zavoina, S. (1999). Beefcake and cheesecake: No matter how you slice it, sexually explicit advertising on the rise. Journalism and Mass Communication Quarterly, 76, 7–20.
16. Soley, L., & Reid, L. (1988). Taking it off: Are models in magazine ads wearing less? Journalism and Mass Communication Quarterly, 65, 690–966.
17. Stempel, G. H., & Stewart, R. K. (2000). The Internet provides both opportunities and challenges for mass communication researchers. Journalism and Mass Communication Quarterly, 77, 541–548.
18. Walker, J. R. (2000). Sex and violence in program promotion. In S. T. Eastman (Ed.), Research in media promotion (pp. 101–126). Mahwah, NJ: Lawrence Erlbaum Associates.