Toward a theory of advertising lovemaps in marketing communications: Overdetermination, postmodern thought and the advertising hermeneutic circle

Sex in Advertising: Perspectives on the Erotic Appeal

Volumn , Issue , 2014, Pages 151-170

  Gould, Stephen J ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

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EID: 1542558357     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607065-15     Document Type: Chapter

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